As Lead Production Designer at MAWG, David was responsible for the design and production of a key feature within GMC Canada’s activation at the Crankworx Whistler mountain biking festival. Translating the brand’s rugged, adventure-driven identity into a physical experience, he led the development of a custom 20-foot rock climbing wall.

The installation invited attendees to actively engage with the brand, offering both a physical challenge and elevated views of the surrounding landscape. Combining durable construction with a clean, branded aesthetic, the piece balanced safety, spectacle, and interactivity, reinforcing GMC’s connection to performance, exploration, and the outdoors.